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Why Entrepreneurs Should Plan for Failure, Not Success

Why Entrepreneurs Should Plan for Failure, Not Success

Starting three companies — two of which didn’t take off the way I envisioned — taught me that while entrepreneurs should dream big, it’s essential that we also plan for failure. More than 90 percent of startups fail.

And recognizing this right off the bat will prepare you intellectually, emotionally and financially, if your venture doesn’t succeed.

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