Marketing today is about making connections – meaningful connections. This is done by communicating a message of value (or a series of them) to people who are interested. With the omnipresence of a variety of social media tools; it is increasingly easier to make and manage connections with lots of people
The message will be rather different; but the method is consistent. Define your particular audience and learn what is meaningful to them. Simply highlight the ways your brand, company, culture, process, etc. will authentically reflect these meaningful qualities and connections will be made in the form of likes, follows, shares, retweets, and more.
Connections are great, but goals, budgets, quotas, and salaries are based on SALES. Sales is simply a process of leveraging those meaningful connections into revenue – exchanging money for product or experience.
It is important to know that not all connections will become a sale; but…
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