Simon Sinek was not a name that I was familiar with and neither was his golden circle or his theory of the “Why, How, What” but after his name cropping up in our lecture, I have since learnt that his theory is absolutely invaluable to any business that wants to be head and shoulders above the rest.
Start with why.
It seems really simple and the beauty is, it is. Start with the why, not the what. Many business know what it is that they do and some of them even know how they do it, but you would be hugely surprised that not many businesses could tell you WHY. Why is it you sell cars, why is it you sell clothes, why is it you sell mobile phones? Once you begin to ask, the more you begin to realise the reason successful companies and businesses are…
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