Most professionals will agree that referrals are one of the top ways that they get their business. I believe and coach my clients that it should equate to 25% of their business, because I also want them to have their own contacts, to be prospecting and finding leads through research. So, how do I suggest going about building a referral base? Well… here goes:
Form a strategy group of professionals who comprise of satisfied clients, motivated colleagues, businesses that you purchase products and services from, friends, family and even a professional or two who is in the same business as you. Put together a list of 10-25 of these individuals. Add 5 of your very closest friends and confidants, including your coach (you should have one of these too!).
When your list is prepared keep them active in your contact sphere. Communicate with them on a regular basis and never…
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