Innovation is the mother of business opportunity.

Subhakar Rao Surapaneni

“Innovation distinguishes between a leader and a follower” _Steve Jobs

What does Citi Group, Coca-Cola and General Electric have in common?

It’s CIO. Chief Innovation Officer.

For the companies operating in the 21st century, the writing is on the wall. Innovate or perish. There is no two ways about it. Innovation has become not only a necessity but indispensable in an age when customers have become extremely fussy and demanding. Companies can’t just afford to remain content with understanding the needs and aspirations of customers. But they constantly need to innovate products and services that actually serve the customers well. Because innovation is customer centric and that’s what propels business. Innovation is the best way for a company to place itself in a commanding position even before rivals have figured out competition. And companies are getting damn serious about it. As Satya Nadella, the new CEO of Microsoft has stressed…

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