Redefinition: Serial entrepreneurship as an identity

Digital Investing

Business moguls and other successful entrepreneurs have similar but not identical success stories. They may have started on the same point but have eventually taken different paths. In business, everything is unique; even startups belonging to the same industry can be quite distinct from one another.

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Businesses and entrepreneurs have their own identities, regardless if they have the same market size, nature of operation, or brand value. They have flourished not necessarily because they offer the best deals to customers but because they developed a distinct character and could readily adapt to the exponentially changing face of the business world.

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When it comes to “making identities,” serial entrepreneurs have the creative mind that drives a brand toward success. They are not like traditional business pundits who thrive in just a single venture and work on it all their life. Serial entrepreneurs are hungry for…

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