Launching a new enterprise has always been a hit-or-miss proposition. According to the decades-old formula, you write a business plan, pitch it to investors, assemble a team, introduce a product, and start selling as hard as you can. And somewhere in this sequence of events, you’ll probably suffer a fatal setback. 75% of all start-ups fail.
Recently an important countervailing force has emerged, one that can make the process of starting a company less risky. The “lean start-up,” methodology favors experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development. Although the methodology is just a few years old, its concepts have quickly taken root in the start-up world, and business schools have already begun adapting their curricula to teach them.
The lean start-up movement hasn’t gone totally mainstream, however, and we have yet to feel its full impact. Design Health Barcelona…
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