Why should startups pay attention to the Lean Startup Method, anyway?

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image courtesty of brizzle born and bred under creative commons license image courtesty of brizzle born and bred under creative commons license

We’ve spent several blogs presenting the most important features of the Lean Startup Method. As a startup business, why should you care?

Lots of startups follow a more traditional path to build their business:

  • Write a business plan using market research (but almost no actual contact with potential customers, suppliers, partners, or sales channels)
  • Get startup money (self funding, friends & family, banks or rarely angel investors or venture capitalists)
  • Spend the money building a business
  • THEN reach out to potential customers to find out if they want what you are selling, and are willing to pay enough for it to let your startup earn a profit.

As Steve Blank reports in his book “The Startup Owner’s Manual”,

the embarrassing fact is that in companies large and small, established corporate giants as well as new startups, more than nine…

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