Overwhelming clutter has made traditional advertising nearly worthless for your business. We live in a world that has become ad rich but idea poor. Your customers don’t want to be bombarded with ads—they want to be inspired by ideas that will change their lives. Ads may create transactions, but great ideas create transformations. Ads reflect our culture, ideas imagine our future.
One of the biggest problems with traditional advertising is that it mainly engages the “lizard brain.” Whether you know it or not, we all have what Seth Godin refers to as a lizard brain. He says, “The lizard is a physical part of your brain, the pre-historic lump called the amygdala near the brain stem that is responsible for fear and rage and reproductive drive.”
“The lizard brain is hungry, scared, angry, and horny.”
“The lizard brain only wants to eat and be safe.”
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