By now you have reviewed your 2013 numbers and you know how you feel about the results. If your revenue has been less than stellar for two or more consecutive years, it’s time to think seriously about how to respond more effectively to the business environment that you face. You need to create a Plan B and pivot.
Or maybe your numbers were more than respectable, but because you are a savvy business person you know to look three years down the road and follow the advice of hockey immortal Wayne Gretzky and skate not to where the puck has been, but to where it’s going to be. Scanning the horizon for potentially lucrative opportunities and a pivot is always a good idea for those in business.
To pivot is to tweak your business model in response to current or impending business conditions, good or bad. To increase the chance that you will successfully…
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