So, is that a marketing issue or a business issue?
Let me start by saying that marketing is a big business practice and is best left to the pros. We know that a small business isn’t a little big business, it is a whole other animal. Marketing, and for that matter, finance, HR and operations are functional areas for big business. Businesses big enough to have groups of people with those specific responsibilities.
Your job, as a small business owner is to make your customer ecstatically happy. That’s it.
How you do that is:
Work from your Sweet Spot
When you can give the best of yourself (and your team), you can’t help but put out the best service. When you work from your strengths and your passion, you live and breath what you do. You gain mastery.
Be who you are. If you are trendy and cutting edge –…
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