Turning Blogging Into a Business

Kayce Vaverek

The people who say journalism is dying need to read Entrepreneurial Journalism by Mark Briggs. Briggs’ book proves that journalism is not dying – it is transforming. Before the Internet, audiences and advertisers turned to local news and media outlets because it was the only way to get information. Therefore, local news and media outlets profited from setting pricing standards. But the Internet disrupted the traditional system, opening the door for innovative citizen journalists who understood how to attract an online audience.

This book speaks to me not only because it describes how journalists can be successful in today’s digital world, but also because the entrepreneurial strategies it suggests can be applied to any business startup. To succeed as an entrepreneur, I learned that people must develop creative ideas that are different than anything else on the market. The Huffington Post, for instance, is unique because it is less…

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