Working Smarter, Not Harder

Small Food Business

consumer spending small businessI’ve been working with a client (a non-food client) who wanted to put a tremendous amount of time, energy, and money into a potential business opportunity that offered limited upside.  It might have made a small blip in the revenue of the company, perhaps help meet some end-of-month revenue goals; but I challenged the CMO as to whether the investment of employee time and bandwidth was worth it.   If you calculated out the actual man-hour costs, it was obvious on the surface that this opportunity wasn’t worth it but it was decided to move ahead regardless. 

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