Instantly two questions spring to mind 1) what do I mean by leadership? and 2) what is social media?
Malby in 1997 described leadership as “an interpersonal relationship of influence, the product of personal character rather than mere occupation of managerial positions”. Bennis and Nanus add to this by described leadership as ‘influencing and guiding’ as having a ‘future focus’, a ‘vision for the future’ while remaining in the present.
The key aspects that interest me in relation to digital and social media leadership is the ‘interpersonal relationship’ and ‘influencing/guiding’ components of these descriptions. To me they are key in my own engagement with social media, my own role as a leader.
So, what is social media – it’s those…
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